In today's overwhelming advertising environment, it can be tough to get noticed. As a small business owner myself, I know that marketing can not just be expensive, but take a huge amount of time and effort to learn all of the platforms, guidelines, and types of marketing campaigns there are to promote your business.
Promoting your business with a great T-shirt is a simple, yet direct and effective way of marketing. Best of all, it is one of the most inexpensive ways to reach a lot of people. Just think of how many people you see wearing Nike, Adidas, and other giant brands.
Everyone wears T-shirts, and that is a lot of ad space. Just think, even if you have ads in every city's Yellow Pages and Local Papers, you still have a large chance of not getting your ad looked at. In comparison, you can have your identity noticed by thousands of people, with just a few printed T-shirts.
I have a friend that owns a bar in Oakland, and was in Texas for a family event. While in Texas, he saw a guy wearing one of the bars hoodies. After speaking to the guy, he was happy to hear that the guy loved the bar, and the hooded sweatshirt was one of the few things he bought while visiting Oakland.
The point is, that T-shirts are a conversational piece, and having people talk about your business or band or whatever it is you are promoting, is the ultimate goal in marketing.
As a matter of fact, every time I print a shirt or paint a sign, I include a Nifty Sign & Print T-shirt!